What’s in a name?

“What’s in a name? That which we call a rose By any other name would smell as sweet” –

Juliet in Romeo and Juliet by William Shakespeare

Juliet knew that Romeo would be the same great guy even if he had another name.

And, this is what is occurring for us today…same great company, just with a new name.

But first, the why…

FaceTime’s business and offerings have changed dramatically since the turn of the century. We began as a provider of security and compliance solutions for public Instant Messaging networks, such as AOL, MSN and Yahoo. Today, we are a trusted partner to large enterprises, delivering platforms that enable them to cope with the explosion of new communications channels – from Unified Communications systems, such as Microsoft Lync Server, OCS, IBM Sametime or Cisco CUPS, to social networking channels such as Facebook, LinkedIn and Twitter.

Our current customer roster includes 9 of the top 10 banks, all 5 top Canadian banks, 3 of the top 5 independent energy companies and a myriad of large enterprises across all industries. These companies seek to leverage the New Internet to foster more collaboration internally and with partners, gain more customers and increase customer satisfaction. They rely on FaceTime to provide the security and compliance framework to ensure the safe use of these networks and channels.

Our promise to our customers is “You worry about the policy, we’ll worry about the channel.”

To deliver on this promise, we have greatly expanded our capabilities. Now our platform supports all the major IM networks, all the major Unified Communication platforms, popular VoIP networks, including Skype, widespread social networks such as Facebook, LinkedIn and Twitter. We also support financial networks like Reuters and Bloomberg, and Web 2.0 channels, such as Youtube, webmail, blogs and Wikis, to name but a few.

We’ve evolved over the last decade. And, we’re not done yet – this year we will launch support for various collaboration platforms and even more Web 2.0 networks.  Because of this metamorphosis, we have changed our name. Oh, and there is this small company based in Cupertino, California that launched a video chat application by the same name (yes, we were aware of it in advance) and I hear that it’s catching on…

Few companies have the opportunity to select a new name for a thriving business and we wanted one that would better reflect what we do today and our vision for tomorrow.

Changing our name….

We started mid-last year by rebranding one of our two core platform offerings from IMAuditor to Vantage. The dictionary defines a vantage point as “…a position that affords a broad overall view or perspective, as of a place or situation.” Vantage and USG provide an overall view of all the communications in your enterprise. But more than just a view, they give you the ability to ACTIVELY ensure COMPLIANCE with your security, management and regulatory policies.

Mark the words: ACTIVE COMPLIANCE. That’s what we enable:  Thus we are Actiance.

Welcome to Actiance…it’s still a great company.